A Michigan company isn’t just raising awareness of the need to keep our rivers pristine, they are taking action. Newly founded apparel company “Lifestyle Lost”, has organized a first of its kind event in Lowell to clean the banks of our rivers.
Lifestyle Lost believes the old Native American Proverb “We do not inherit the earth from our Ancestors, we borrow it from our children.” A perspective that makes some realize they need to personally take action to ensure we care about where we live.
On Saturday July 15th at 11:30am, Lifestyle Lost along with Michigan Trout Addicts and the Michigan Chapter of Backcountry Hunters and Anglers are asking that you join them at the public access along the Grand River in Lowell (off S. Hudson Street by the fairgrounds). Each volunteer will be given gloves, trash bags and maps indicating where the efforts should be concentrated. Upon completion, trash can be brought back to the starting location where it will be picked up and taken to a landfill.
The event is the creation of Landon DeKeyser and Dustin Nichols, Founders of Lifestyle Lost. Two cousins that share a deep appreciation for the outdoor lifestyle. Their love of wildlife prompted the duo to create a company that would benefit both wildlife and the outdoor enthusiast.
When asked what made them think of this idea, Nichols explained that he spends a lot of time in Lowell fishing where the Flat and the Grand River meet. He and his cousin noticed that there are areas that seem to have a lot of trash. The access points to the rivers are sometimes private, and he fears that if those using those access points don’t care for them and keep them clean, that they could be closed off from use. Out of respect for the private access owners as well as the rivers, the three groups decided to take matters into their own hands and plan a cleanup effort. Their hope is that this event will eventually go nationwide.
As a first year event, their hope is to raise awareness and to grow it each year. They are encouraging those that may not be able to make it to the Lowell event, to take matters into their own hands and clean up a section of a river near you. Lifestyle Lost has a Facebook Page that they encourage you to post your clean up effort pictures on.
Immediately following the cleanup effort, there will be a meet and greet at Big Boiler Brewing that will run from 3:00pm to 6:00pm. Local wildlife enthusiasts as well as hunters and anglers can meet others who enjoy the great outdoors, enjoy a craft brew and share your big fish stories.