As Lowell’s First Look was emerging as an online news source in Lowell, New Union Brewery opened its doors for the first time, offering craft beer to the Lowell community. That was in November 2016. In the past year and a half New Union Brewery has established itself as a go-to location to kick back with friends while enjoying a beer. A little over a week ago, wine and hard cider were added to the lineup of drinks offered. You can still hear the cheers of delight as the news continues to spread.
Keeping It Real, Keeping it Local
Ryan Stoepker and Tyler Velting, owners of New Union Brewery had a vision in mind when they began developing craft beers. The two have enjoyed seeing their ideas become a reality. “Wine and cider have always been a part of our original plan but at our inception we wanted to focus on creating a strong catalog of beers.”says Velting. These two beverages have been requested by customers for some time. “The reason we knew we eventually wanted to add wine and cider is to be able to appeal to a wider audience including those looking for a gluten-free option.” Can you hear customers celebrating? For those who come in and don’t drink alcohol or are the designated driver, homemade root beer and birch beer are also available. They’re both worth a try even if you do enjoy adult beverages.
The two business partners remain down to earth. They happily greet customers, many of whom have become friends in the last year and a half. Wanting to keep their products local, the wine they offer is from Michigan. And they’ve partnered with Painted Turtle Hard Cider to offer their varieties of hard cider. You’ll find a Traditional, a Blueberry, a Hopped and an Apple Crisp. Flights are also available to try all four if you’re new to the line.
Establishing Roots in Lowell
Anyone familiar with the New Union Brewery location at 400 W. Main can see it’s a destination in Lowell. Trivia nights, musical entertainment, and gathering with friends keeps people coming back. It’s likely the addition of wine and cider will increase traffic, reaching an expansion in customer base. Offering a food option remains a request often heard from customers. That’s still in the works, but any kind of announcement is not ready at this time. Customers are still welcome to bring outside food in and have a meal. As soon as spring decides to stick around, the outside patio will be a place for customers to enjoy a drink outside.
“Business has exceeded our expectations and I would say that it is more than just seeing the business doing well; I am still amazed how wonderful the community of Lowell and surrounding communities have been.” says Velting whether or not his expectations have been met over the past year and a half. “The support of regular customers and the friendships we have made are really overwhelming and we thank everyone for that support.” Whether you stop into New Union on your own or go with friends, it’s likely you’ll run into at least one person you know what you’re there. Queue the Cheers theme song! The friendly staff, owners, and customers make the brewery a great place to hang out, not to mention the variety of beer made in-house which got it all started.
Velting says he hopes to offer to go options for beer, wine, and cider in addition to a growler available for beer. Customers should be on the lookout for bottled wine in singles or by the case and crowler cans in 16oz or 32oz cans filled and sealed. Mug club members can take advantage of cider being included in membership pricing. Wine lovers can look for specials when buying bottles by the case.
Keep up to date on current happenings and news or see the menu at the New Union Brewery Facebook page or website. Located at 400 W. Main, they are open Tuesday and Wednesday 3pm – 10pm, Thursday and Friday 3pm – 11pm, Saturday 12pm – 11pm, and Sunday 12pm – 8pm. Stop in a raise a glass. Cheers!