5 Most Popular Articles on Lowell’s First Look for July 2022

In July, we posted previews of the upcoming primary races for the August election. While the views on those articles weren’t initially anything to write home about, they progressively got more clicks as the month went along.

By the end of the month, enough people – presumably from outside the Lowell area as well as within – were reading the articles that two made it into the top five for July. Their big numbers continued into August, and we won’t be surprised if at least one of the election previews ends up being a top article for this month as well.

Here are the most-read articles, based on website views, during July 2022.

5. Lowell Twp Board Recap: Solar Energy Systems Discussed

Fire Chief Shannon Witherell and Planning Commission Chair Dave Simmonds discuss an ordinance with board members.

We normally don’t cover Lowell Township board meetings since they fall on the same night as those for Lowell City Council. However, in July, city councilmembers only had one item on their agenda for their second meeting of the month so we thought we’d see what the township was up to instead. They were discussing an ordinance to regulate the placement of solar panels, and our recap of the discussion was the fifth most-read article on Lowell’s First Look during July.

4. Fish and Finn Outfitters and Consignment to Open in Downtown Lowell

Published just before the end of the month, this profile of Fish and Finn garnered more views in three days than most other articles do in an entire month. Luke and Rachel Marin are getting ready to open their business in a storefront on Main Street over the Flat River. They will be offering outdoor gear and youth sports equipment, and based on the number of views this article received, Lowell residents can’t wait.

3. Election 2022: Republican Primary for Michigan State Senator

This is the first of two election-related articles to make the top five for July 2022. It highlighted the match-up between Thomas Albert and Ryan Mancinelli in the Republican primary for the 18th District State Senate seat. Only Albert responded to our questionnaire, but according to our analytics, plenty of people clicked on both candidates’ websites to learn more about them. Albert won the election and will face Democratic candidate Kai De Graaf in the November general election.

2. Election 2022: Republican Primary for Michigan Governor

This one surprised us. Of all the election related articles, we thought the more local races – such those for county commissioner and state representative – would get the most attention. However, thanks to search engines, more people found the articles for the larger races, including governor. Tudor Dixon won this election and will face Democratic Governor Gretchen Whitmer in the November general election.

1. WearForward: New Logo, New Location, Same Vibe

No election article could compete with the top story of the month: a profile of WearForward and its new digs. The women’s consignment shop has moved to a new location on Main Street which gives the business more space to highlight its eclectic variety of clothes, accessories and merchandise. This was the No. 1 article on Lowell’s First Look in July 2022.

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